Oh those “I am Mormon” ads, have you seen the latest? Created to bolster Mormonism’s image after the Church was criticized for its openly anti-gay marriage stance, these corny plugs originally aired in nineteen television markets outside the Mormon Corridor. Then, within days of the Tony Awards, LDS PR determined how best to spin the “The Book of Mormon's” success and parked "I am Mormon" advertisements near the Musical’s debut venue, the Eugene O'Neill Theater.
Big bucks have been spent in Times Square: electronic billboards, taxi tops and NY subways—telling the world that Mormonism produces normal, happy people. Trouble is Mormon leaders, if you have to advertise your religion, we know you are losing customers.
I think LDS leaders are wasting their members’ hard-earned tithing on this transparent marketing effort. Arguably, the net effect is hurting, not helping the country's opinion of Mormons and their religion. What do you think?